Calgary Social Media Marketing Agency

We create content that generates engagement

We are experts at creating engaging and impactful video content, and this is why you should work with us as your Calgary social media marketing agency. Our team understands the power of visual storytelling and its ability to capture attention, convey your brand message, and drive engagement. By leveraging our expertise, we can help your business stand out in a crowded digital landscape, connect with your audience on a deeper level, and achieve your marketing goals with precision and creativity. Partner with us to elevate your social media presence and see tangible results.

Video Vs Image

heavy equipment social media post

What kind of content generates more engagement?

​Video content tends to outperform other content types across various platforms for several reasons:

High Engagement

Videos are naturally more engaging because they combine visuals and audio, making them captivating and easier to consume.

Emotional Connection

Videos can effectively convey emotions and tell stories, creating a stronger bond with the audience.

Algorithm Favorability

Many platforms prioritize video content in their algorithms, increasing the likelihood of videos being shown to a larger audience.

Versatility

Videos are versatile and can be used for tutorials, testimonials, product demos, and behind-the-scenes looks.

Shareability

People are more inclined to share video content, which helps it reach a wider audience organically.

Better Retention

Viewers are more likely to remember video content compared to text or static images.

 

Platform-Specific Advantages of Video

 

Facebook: The algorithm favors video content, especially live videos, which receive more engagement.

Instagram: Features like Reels and Stories are designed for video content, often resulting in higher engagement than static posts.

X(Twitter): Tweets with videos get more retweets and likes than those with only text or images.

LinkedIn: Video content can increase engagement rates and is particularly effective for showcasing expertise and industry insights.

TikTok: The entire platform is video-centric, thriving on short, engaging videos.

YouTube: As a video-sharing platform, YouTube offers a wide audience reach for video content.

Pinterest: Video pins are gaining popularity and are often highlighted in search results.

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